{"id":9905,"date":"2026-05-17T08:48:40","date_gmt":"2026-05-17T08:48:40","guid":{"rendered":"https:\/\/daastan.com\/blog\/?p=9905"},"modified":"2026-05-18T17:39:05","modified_gmt":"2026-05-18T17:39:05","slug":"daastan-services-for-authors","status":"publish","type":"post","link":"https:\/\/daastan.com\/blog\/daastan-services-for-authors\/","title":{"rendered":"Daastan Services for Authors: From Manuscript to Published Book"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a world where countless worth telling stories remain hidden as unfinished drafts, finding the right publishing support can completely change a writer\u2019s journey. Many talented authors struggle not because they lack creativity, but because the publishing process often feels confusing, expensive, and overwhelming. This is where<\/span><a href=\"https:\/\/daastan.com\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\">Daastan<\/span><\/a><span style=\"font-weight: 400;\"> steps in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Built with the vision of <\/span><i><span style=\"font-weight: 400;\">putting a book in every hand<\/span><\/i><span style=\"font-weight: 400;\">, Daastan has become one of Pakistan\u2019s most recognized self-publishing platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through its publishing portal<\/span><a href=\"https:\/\/www.meraqissa.com\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\">Mera Qissa<\/span><\/a><span style=\"font-weight: 400;\">, Daastan is helping writers publish, print, market, and promote their books in an accessible and author-friendly way. The platform supports both Urdu and English authors and provides services for beginners as well as experienced writers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether someone has just completed their first manuscript or is already an established author looking for better visibility, Daastan offers complete guidance and professional support throughout the publishing journey.<\/span><\/p>\n<h2><b>A Publishing Platform Built for Modern Authors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional publishing can often feel difficult for new writers. Long waiting periods, lack of transparency, limited marketing support, and complicated procedures discourage\u00a0 individuals from pursuing publication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan has worked to simplify this experience through technology and a digital-first approach. Through Qissa, authors can submit manuscripts online and choose services according to their goals and needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan provides a number of authors focussed services that not only help authors in the publishing process but also help them to make their identity as an author in the literary world.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/daastan.com\/services\/\"><span style=\"font-weight: 400;\">Services<\/span><\/a><span style=\"font-weight: 400;\"> offered by daastan includes;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book publishing services\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Printing services\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing services\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Publishing Services by Daastan<\/b><\/h2>\n<div class=\"td-paragraph-padding-2\">\n<div class=\"td-paragraph-padding-5\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-9848 alignnone\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-300x169.webp\" alt=\"Faiza Anum_of leaves and longing\" width=\"469\" height=\"264\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-300x169.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-1024x576.webp 1024w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-768x432.webp 768w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-150x84.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-696x392.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image-1068x601.webp 1068w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/04\/leaves-feaature-image.webp 1400w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Publishing is much more than simply printing pages and binding them together. A book goes through multiple stages before it becomes ready for readers. Daastan provides complete <\/span><a href=\"https:\/\/daastan.com\/service\/book-publishing\/\"><span style=\"font-weight: 400;\">publishing support<\/span><\/a><span style=\"font-weight: 400;\"> to its authors at every step of this process.<\/span><\/p>\n<h3><b>Manuscript Review and Publishing Guidance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The publishing journey at Daastan begins with manuscript submission and review. Authors can upload their work through the Qissa platform and receive guidance regarding the next steps. The company accepts manuscripts in both Urdu and English, in handwritten or typed formats, making publishing more accessible for writers from diverse backgrounds<\/span><\/p>\n<h3><b>Editing and Proofreading\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even the best ideas require polishing before publication. Editing is one of the most important stages in book publishing because it improves clarity, structure, grammar, and overall quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan provides editing and proofreading support to help authors refine their manuscripts professionally. This helps writers remove language errors, improve sentence flow, and ensure the final book meets publishing standards.<\/span><\/p>\n<h3><b>Book Formatting and Layout Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A professionally formatted book creates a strong first impression. Daastan assists authors with interior formatting and layout design to ensure the book is visually clean and easy to read. This includes preparing print-ready files for publishing in digital and physical formats. The platform also supports different publishing formats, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ebook publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Print publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combined ebook and print publishing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This allows authors to choose the option that best fits their publishing goals and audience.<\/span><\/p>\n<h3><b>ISBN Registration and Legal Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Publishing a book professionally requires proper registration, including obtaining an ISBN and barcode. However, the process often involves lengthy paperwork and multiple visits to the concerned registration offices, which can feel stressful and tiring for many writers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan simplifies this entire process by assisting authors with ISBN registration and barcode services for their books. By handling the technical and administrative side of registration, Daastan allows authors to complete this important publishing step smoothly and conveniently, without having to leave the comfort of their homes.<\/span><\/p>\n<h3><b>Flexible Publishing Packages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every author has different goals and financial limitations. Some writers may require complete publishing support, while others may only need specific services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan offers flexible publishing packages so authors can choose exactly what they need. Writers can select all-in-one publishing solutions or individual services like editing, formatting, or registration. This flexibility makes self-publishing much more manageable for writers working with different budgets.<\/span><\/p>\n<h2><b>High-Quality Printing Services<\/b><\/h2>\n<div class=\"td-paragraph-padding-5\">\n<p><img decoding=\"async\" class=\"wp-image-9907 alignnone\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/printing-e1778962607900-181x300.webp\" alt=\"printing services \" width=\"203\" height=\"336\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Printing quality plays a major role in the reader\u2019s experience. A beautifully printed book immediately creates a sense of professionalism and value. Daastan provides high-quality <\/span><a href=\"https:\/\/daastan.com\/service\/book-printing\/\"><span style=\"font-weight: 400;\">printing services <\/span><\/a><span style=\"font-weight: 400;\">for authors with multiple options depending on their preferences, genre, and budget.<\/span><\/p>\n<h3><b>Printing Options\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Authors can choose from various binding and printing styles, including paperback binding, hardcover binding; simple hardcover or premium hardcovers with dust jackets.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also provides different page quality options, ranging from standard paper to premium-quality pages depending on author requirements. For children\u2019s books and illustrated books, art paper printing is also available to ensure better image quality and presentation.<\/span><\/p>\n<h3><b>Print-on-Demand Services<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most practical services offered by Daastan is print-on-demand. Many new authors hesitate to print books because bulk printing can be expensive and risky. Print-on-demand allows authors to print copies according to actual demand, making publishing more affordable and budget-friendly.<\/span><\/p>\n<h2><b>Book Marketing Services<\/b><\/h2>\n<div class=\"td-paragraph-padding-5\">\n<p><img decoding=\"async\" class=\"alignnone wp-image-9434\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-300x150.webp\" alt=\"Hamza khaskheli_the forsaken\" width=\"494\" height=\"247\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-300x150.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-1024x512.webp 1024w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-768x384.webp 768w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-150x75.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-696x348.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken-1068x534.webp 1068w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/01\/the-forsaken.webp 1200w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Publishing a book is only half the journey, and marketing it effectively is equally important to ensure it reaches the right readers. One of the biggest challenges authors face today is visibility. Thousands of books compete for attention both online and offline, and without proper marketing, even excellent books may struggle to reach their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan strongly focuses on book marketing and promotion and helps its authors build awareness and engagement around their work.<\/span><\/p>\n<h3><b>A Structured 100-Day Marketing Plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of Daastan\u2019s standout services is its carefully planned 100-day marketing strategy designed specifically for authors and books.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing campaign is divided into four phases, each focusing on different aspects of audience engagement and visibility.<\/span><\/p>\n<h4><b>Introduction Phase<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This stage focuses on introducing the author and book to the target audience. The aim is to create awareness and begin building curiosity around the upcoming release.<\/span><\/p>\n<h4><b>Interest Development\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This phase is designed to increase engagement through creative and interactive promotional activities such as book cover reveals, themed promotional posts, contests and giveaways. These activities help readers emotionally connect with both the author and the book.<\/span><\/p>\n<h4><b>Book Launch Promotion<\/b><\/h4>\n<div class=\"td-paragraph-padding-5\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9908\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.50.29-300x300.webp\" alt=\"textile book_published by daastan\" width=\"310\" height=\"310\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.50.29-300x300.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.50.29-150x150.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.50.29-696x697.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.50.29.webp 720w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">During the book launch phase, Daastan carries out highly effective and targeted marketing for both the book and the author. Engaging promotional posts, creative campaigns, and promotional videos are shared across multiple platforms to maximize visibility and audience engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daastan also helps organize book launch events for its authors, creating opportunities for readers, literary communities, and media audiences to connect with the book and its writer.<\/span><\/p>\n<h4><b>Post-Launch Marketing<\/b><\/h4>\n<div class=\"td-paragraph-padding-5\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9909\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-242x300.webp\" alt=\"post launch marketing\" width=\"242\" height=\"300\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-242x300.webp 242w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-150x186.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-300x372.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-324x400.webp 324w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1-696x863.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.27.16-1.webp 720w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Daastan continues marketing efforts even after publication. Post-launch activities includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional posters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Author spotlight features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live sessions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giveaways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Targeted promotional campaigns help books reach readers who are genuinely interested in literature, fiction, poetry, and educational content. Daastan also features authors on its blog and Qissa platform to increase credibility and exposure. This continued support helps books maintain visibility over time and plays a major role in building a long-term readership.<\/span><\/p>\n<h2><b>Why Authors Choose Daastan<\/b><\/h2>\n<div class=\"td-paragraph-padding-5\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9923 alignnone\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.51.34-300x290.webp\" alt=\"Testimonial\" width=\"227\" height=\"220\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.51.34-300x290.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.51.34-150x145.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.51.34-696x673.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.51.34.webp 720w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/>\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9924 alignnone\" src=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49-298x300.webp\" alt=\"testimonial \" width=\"202\" height=\"203\" srcset=\"https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49-298x300.webp 298w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49-150x151.webp 150w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49-300x302.webp 300w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49-696x700.webp 696w, https:\/\/daastan.com\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-15-at-21.47.49.webp 719w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Daastan is not only focused on publishing books. The company also works toward strengthening Pakistan\u2019s literary ecosystem through creative initiatives, workshops, and literary p<\/span>rograms. It aims to create opportunities for writers, encourage reading culture, and build active literary communities. Programs like literary competitions, workshops, and creative collaborations reflect Daastan\u2019s broader mission of supporting storytellers and promoting literature in Pakistan.<\/p>\n<p><span style=\"font-weight: 400;\">Authors choose Daastan because it combines professional services with flexible publishing options and author-centric support. Rather than offering a one-size-fits-all approach, Daastan gives writers the freedom to choose services according to their goals, budget, and publishing needs. Some key factors that make Daastan stand out in the publishing landscape include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support for both Urdu and English books<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affordable and flexible publishing packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editing and formatting services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Print-on-demand solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing and promotional support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital publishing through Qissa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent and simplified publishing process<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once an author becomes part of Daastan, they do not just find a publishing partner; they become part of a supportive literary family. Daastan opens the doors to the literary world for its writers. <\/span>Through this nurturing literary environment, authors get the opportunity to interact with fellow writers, grow creatively, exchange ideas, and discover new paths in their writing journey.<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every book begins with a story, but in order to turn that story into a professionally published work requires the right support system. Through publishing, printing, marketing,<\/span><a href=\"https:\/\/daastan.com\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\">Daastan<\/span><\/a><span style=\"font-weight: 400;\"> has created a platform that helps writers transform their manuscripts into books that reach real readers. With its vision of strengthening literary culture and making publishing more accessible, Daastan continues to support authors at every stage of their creative journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether someone is publishing their very first book or looking for better visibility for an existing work,<\/span><a href=\"https:\/\/www.meraqissa.com\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\">Mera Qissa<\/span><\/a><span style=\"font-weight: 400;\"> and Daastan provide the tools, guidance, and promotional support needed to help stories find their audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where countless worth telling stories remain hidden as unfinished drafts, finding the right publishing support can completely change a writer\u2019s journey. Many talented authors struggle not because they lack creativity, but because the publishing process often feels confusing, expensive, and overwhelming. This is where Daastan steps in. Built with the vision of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[796,797,751,795],"class_list":{"0":"post-9905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-miscellaneous","8":"tag-daastanbookmarketing","9":"tag-daastanbookprinting","10":"tag-daastanbookpublishing","11":"tag-daastanservices"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daastan Services for Authors: From Manuscript to Published Book<\/title>\n<meta name=\"description\" content=\"Explore Daastan services for authors, including publishing, printing, editing, ISBN registration, and book marketing support for writers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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