The members of Daastan are immensely proud of the way the company has scaled beyond even their wildest imaginations. It has been such a pleasure to watch the way it inspires not only them but thousands around the country to do more, step a little ahead of the game, and bring to the stage all the creativity that was hidden in them for ages before they tapped it. Daastan doesn’t just excel at the play of words, but rather it is a digital hub of activity. It is always on the lookout for carving out niches which can help the creatives get more involved with us, and also attain greater reach for those who we have already published. It was one such drive which led us to what was to become the next big thing in Daastan.
A New Avenue:
The internet presence of Daastan started from Facebook, from where it went on to take over all of the major social media platforms such as Twitter, Instagram and such. What followed was Daastan’s very own website, and then, Qissa’s self-publishing portal. All of these mediums were received enthusiastically by our followers, and praised heavily in the public by the critics. Over the years, the team behind Daastan made it a point to strengthen their digital presence, providing professional and aesthetic upgrades to Qissa, and modeling space in Daastan’s website for each new venture as it came along. And so, after having mastered the internet through most of the avenues that are offered, only one was missing – a mobile application.
It struck the team that most of their readers’ time online is spent on our phones, not PCs, and that to increase our readership and make the work of our writers readily available, we must also provide it on their phones – much like any other eBook they would be reading. And so, the team dived headfirst into bringing this idea to reality. In July of 2018, Daastan Naama finally hit Google Play Store, bursting with literary goodness that was now available just a touch away. The app’s interface was divided into two portions. One featured all the fiction published under the banner of The Stories Untold. The second was an interesting feature which had the poetry and other works of almost 50 authors, vocalized and brought to life by their own voice.
If you haven’t checked it out yet, download it on your mobile phones from Play Store now!