Tolerance is the best characteristic in any society. Every month, we at Daastan follow a theme for our content. For this past month of February, we followed a theme of – wait, you guessed it right! Tolerance on Valentine’s Day. In a campaign #KissKiStory, we surprised our followers with a unique and interesting tale. If you missed the video, have a look at it here:
Tolerance And Kiss-Ki-Story
A lot of you went curious over #KissKiStory teasers till we finally released the video on our YouTube Channel. The video featured Daastan’s founder Mr. Ommer Amer, who narrated a story on the 14th of February. The main idea behind this story was to talk about the importance of Tolerance and consent in social relationships and how valentine’s day has become a taboo in our country. We claim our religiosity but forget one of the basic principles on which our religion stands; Tolerance. If we fail to tolerate love, how can we possibly tolerate differences or conflicts? In addition, we believe that expressing love should never be silenced or looked down upon.
Our society moreover, has perhaps been conditioned to feel above those who are different from us. We do not respect the values that others hold dear. This attitude develops an extremist behaviour and is the root cause of most problems in our society. Through a controversial hashtag of #KissKiStory, we wanted to deconstruct the existing notion of shame attached to any expression of love or intimacy. Our loud and clear message to eliminate extremism and be more accepting towards others, stood out all through the campaign.
Fortunately, we received a warm response from our followers who enjoyed watching our out-of-the-box video. We aim to keep bringing diverse and unique content for you all each month. Share your own creative ideas with us at merasawal@daastan.com and sign up with us at Daastan to engage in similar discussions on our forums.
