A Year in Review: Dominating All Forms of Media in 2017

A Year in Review: Dominating All Forms of Media in 2017

The year of 2017 was ripe with opportunities and avenues leading our company to the forefront, and we caught the eyes of all those who at any point had undermined or rejected us. Right in the middle of the year, our company Daastan’s legal status was updated to Private Limited, and it was followed by the highlight of winning an investment of 25,00 USD on the show ‘Idea Croron Ka’, which aired internationally on Neo Tv. From openings in the industry popping up and being grabbed by our team, to setting trends and defining newer and wider boundaries for ourselves, it was a year that brought to us all that we had imagined in our wildest dreams and more.

Daastan on the news:

From the very beginning of the year, we were featured in multiple news websites, such as ProPakistani, and Upstart and StartupRadar for having bagged a spot in the accelerator program of Telenor Velocity. This was followed by a very special news feature in TechJuice which covered the book launch of our very first crowdfunded author and the details on how team is striving day in and day out to reshape the literary industry. This was followed by an onslaught of features, from EduGrid, PakPositivie, to JournalPost and ParhLo – the word about Daastan was out and there was no stopping it. A very pleasant surprise came after the mid-year mark when we started receiving the attention of the higher end internationally viewed news sites such as Tribune and Dunia News as well. Not only this, but a section of print newspaper was also dedicated to Daastan helping emerging authors get themselves published, all the way in India.

Daastan’s Members Shining:

Later in the year, our youngest crowd funded author Ms. Laiba was interviewed on a nationally broadcasted Pakistani news channel, followed by a news segment on Neo TV which included snippets of a talk given by our Director Content Ms. Aimen in the Karachi Press Club. One of our authors Mr. Omar was also interviewed on Radio FM91, and our Founder Mr. Syed Ommer Ammer was invited to a radio show ‘Aao Baat Karain’ as a guest, which was hosted by Miss Sadia Usman and co-hosted by Mr. Abdul Majeed Weesar who has more than 20 years of experience in Radio Pakistan.

A whole delegation from Daastan, consisting of Mr. Nauman Shahid, Ms. Tehreem Hassan, Ms Aroosa Mushtaq and the Ommer, was invited as guests in ‘World This Morning’ show by Shahzad Khan, aired on PTV World. Each shared their own unique perspective on the workings of Daastan to help spread the word and encourage more writers to join us.

A Pakistani Girl Helps Save the Planet in Teetoo and Tania, a Story Brought to You by Daastan

A Pakistani Girl Helps Save the Planet in Teetoo and Tania, a Story Brought to You by Daastan

The year of 2017 has been an especially jam-packed one for Daastan’s flight to amazing heights. We have seen Daastan take over previously unventured media spaces, such as interviews and coverage on TV, Radio and Print media. So, when the opportunity to be able to write the script for and help create Pakistan’s first ever animated tv project arose, a show aimed specially at the younger generation, the team was overjoyed and jumped right in.

Tania Saves the Day:

Teetoo and Tania, a Unicorn Black Production, which is the creation, direction and production of Haroon, focuses on an all too familiar story, of Earth being judged as a target for extermination by an inter galactic council, due to its huge and negatively impactful indulgence in the industry of weapons and materials of mass destruction. The bureaucrat, also known as Teetoo, is sent to determine whether the situation on Earth is as dire as the council has been informed. Making pit stops around the world, his decision to exterminate is all but made, when he crashes and lands on the only country left which is to be adjudicated; Pakistan.
Seeing his spaceship crashing, Tania, the protagonist of the series, helps Teetoo and saves his life. Ever grateful, Teetoo tries to warn Tania, and encourages her to leave Earth. She is horrified at the prospect of seeing her fellow humanity vanquished only due to the wrong practices of a few, and is determined to change Teetoo’s mind, by telling him all about the good people who exist on Earth, especially in Pakistan.

First episode of Teeto and Tania

The Series:

The series is composed of a total of 16 episodes, which were aired every week in the winters of 2017, with repeat telecasts, on PTV Home. Starting from the very first one, which featured Eidhi and his story of selflessness and service which has the ability to grip any kindly mind, each episode focused on a hero of Pakistan, the tale of their service simplified so as to help the children watching understand. These heroes were featured from all walks of life, with the series having dedicated episodes for each one. A few personas celebrated were Malala Yousafzai, the youngest Nobel Peace Prize winner, and a female education activist, Aitzaz Hasan, the young boy from Hangu who sacrificied his own life to prevent a suicide bombing, Mona Parkash, Parveen Rao and Mushtaq Chhapra (TCF) who are involved in the promotion of education, along with other celebrated names such as Ghulam Fatima, Muniba Mazari, Shehzad Roy, Abrarul Haq, and Dr Ruth Pfau who was awarded the Hilal e Imtiaz for her selfless efforts to eradicate leprosy in Pakistan.

If you have in mind the next hit plot, and require script writing services, drop us an email at merasawal@daastan.com to materialize that vision to reality!

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