Since its launch in the fall of 2016, many writers, novelists, readers and literary geeks have cozily nested at Qissa, making it a home for their writings. And it is for all these like-minded fellows that Daastan continually strive to improve the experience of the platform. Each day, we focused on opening our doors in newer and better ways to the public invested in improving their lives by incorporating literature into it. It is with this attitude of constantly bettering the platform and making the experience unlike any our community had ever experienced online before, that we incorporated a search bar, advance analytics of our author’s work, and many such nitty-gritty details. We addressed the issues that arose regarding the reading experience on phone browsers and made it seamless so it was available to all, no matter their mode of access. We also refined the website rating module so the authors could receive constructive criticism as well as due praise related to their works.

Founder, Mr. Syed Ommer Amer, on Qissa

Qissa 2.0:

The second big upgrade that followed, in the same year of its launch, was the incorporation of an in-built editor on the Qissa dashboard that supported not only English but also most of the major regional languages such as Urdu, Pashto, Sindhi, Punjabi etc., which put us ahead of any reading tool available online, enabling us to empower the writers of the languages and reawaken multiple dying literature industries, immortalizing them digitally. 

Qissa 3.0 – The Talent Pool:

In the year 2017, our focus was furthering the betterment of the platform. We envisioned to raise it from a simple reading tool and self-publishing platform and introduce a game changing feature – Pakistan’s first creative marketplace that highlighted the professionals from our family in all their glory. The marketplace, otherwise dubbed as the ‘Talent Pool’ contained differently skilled and talented individuals, previously hidden behind the curtain, visible only to the team of Daastan. With Qissa 3.0, they were finally brought out into the open along with their gifts, including their previous writings and work-related history. Any individual or business looking for content solutions, an editor, a digitizer, or any such tailored request related to the industry, could now easily browse among our hand-picked finest, who were updated periodically, and hire them as per their requirements. They could also reach out to us on Daastan to get a quote.

Always on the Top of its Game:

Near the end of the year, Qissa faced a huge data loss, in which more than 1000 accounts, and 70 books were lost. What followed was weeks of sleepless nights for the team, which eventually led to the restoration of most of the work, as well as the inclusion of a security system so as to ensure no such incident would ever happen again. Qissa not only pulled through, but also came out better.


We ran a social media campaign where we recovered more than 70% of our lost data manually through community support. We keep stressing it again and again that we are nothing without the support of our community. Thank you everyone who stepped forward, when we needed you the most.

To experience the upgraded portal for yourself, and gain access to hundreds of literary masterpieces and opportunities, sign up on Qissa!