Daastan’s vision for the revival of literature was never limited to the widely used language English, nor was it bound to our national language Urdu. In fact, when Daastan launched its Qissa self-publishing portal, it was one of the very first forums to recognize the need for an online tool that allows users to upload their works in regional languages such as Pashto and Punjabi. After that, the team worked hard to bring on board specialists that would help us realize the dream of thousands of writers, and breathe life back into the literature of such languages, that were heaving its last breaths. And so, Daastan finally upgraded its tool into one that accepted most of the regional languages of Pakistan.

Likh Punjabi:

To further this idea, Daastan in collaboration with Punjabi Parchar, launched its very first Punjabi Writing Competition by the name of “Likh Punjabi”. Punjabi Parchar is a hub of intellectuals from the Punjabi community, that works exclusively for the preservation and promotion of Punjabi literature, art and culture. The editor of Punjabi at Daastan, Ali Usman Bajwa, helped bring them on board with us – and he also took lead on Likh Punjabi and became project manager for the module. Such a competition being held in the language which is very dear to his heart was his lifelong dream, and in Daastan the team is willing to work day and night to bring the dreams of their family to reality.

Dream Turned Reality:

Likh Punjabi became an excellent initiative to revive and rebrand Punjabi literature. It helped us reach the legendary authors who, even in this day and age, refused to part with their ancestral language. Due to this movement, we got the opportunity to work with Punjabi authors, helping them digitize their stories and tales, and preserve their work so that it could reach lands as far and wide as they wished.