It is the hardest thing to say because the things that we hold dear to us means the world to us. However, in order to move and survive we have to take some tough decisions. Even though we don’t like them. It is just like a doctor operating a patient to save it’s life.
At Daastan, we are facing somewhat a similar situation. Standing at the crossroads, we have to choose. Five years was such a blissful journey where we worked with our brilliant A-team and authors all across the world. We co-created solutions, put out fires and worked tirelessly for one cause i.e. enable authors to publish their books free of cost.
Reasons for good bye
We hired the best of the best, the rarest of talents in terms of design and content to ensure that authors can learn and make the most out of this opportunity. We spent all our savings to facilitate authors and team. You won’t believe it but Daastan almost generated and injected 100,000 USD in the local economy, in past five years of its operations.
We know that you are wondering that why a good bye. Is Daastan closing its operations? Before we answer that, we want to highlight one more thing that we marketed our authors and team not on local level but also on international forums and exhibitions on our cost because we believed that as a platform, it is our duty to do that. It would help people in excelling in their careers.
However, what hurt us was that much of the people took us for granted, abused the services, lied and fought with us. Our team spent countless hours facilitating them day and night. We issued refunds, regardless of the fact that whose mistake it was. We wanted to help.
In fact, we still do and forever will.
Life After Good byes
In light of these challenges, we have now decided to say good bye to the ones who do not consider Daastan as their future, be it authors or team. It is okay because everyone has right to choose for themselves and we respect that. We live, breathe and walk literature in our everyday’s life. We will be spending our energies, time and resources on those who share the same vision and passion.
Internally, we have restructured and formalized the work processes. We have said good byes to some of the most fantastic team members because the visions weren’t aligning further. Though they left but we will forever be good friends and partner-in-literary-crimes. We will still be meeting over a cup of tea and sharing the laughs. Life moves on!
We are no longer a startup, rather evolved into a for-profit social enterprise. We know most of the people would argue that making money and doing social work can not go hand-in-hand. We are here to prove that it can. We will make enough money so we can invest back in the community and improve lives. The old mindset needs to go. Youth is coming to take charge. New rules are being forged. Publishing in Pakistan will never be the same again!
Future of readers?
The readers can still read the published content, order books and leave reviews on our publishing platform, Qissa. The platform was and forever will be free for readers.
Future of authors?
Daastan will no longer provide services free of cost. We are introducing an annual membership where we will work with people who are passionate and crazy enough to invest on their selves.
It is such a wrong tradition that publishers would just print the titles and hand them over to authors. Same is the case online where tech portals, newspapers and magazines would take free content, make money through it and author suffers. We are saying good bye to this tradition and challenging ourselves to market authors who join our membership program.
What makes our platform unique is that author can see the performance of their content. Ask yourself that would you prefer to dump your books in a bookstore who take insane margins, provides no guarantee and gives no proper report of sales or would you prefer an online portal where you can see the readership, monitor your sales and draw your earnings whenever you want?
We believe in transparency and accountability and we use technology to improve efficiency, kill useless paperwork and unwanted bureaucracy. Good bye to old traditions. The future of publishing is Daastan! The opportunity is knocking at your door, will you avail it?
P.S. We are not closing the company. Just re-formed the team and upgraded the way we work i.e. introduced annual memberships.