In between the flurry of activity that was 2017 for the team of Daastan, the Founder Syed Ommer Amer must have found a momentary lull in activity, and that was enough for him to set Daastan on a course previously uncharted on but one it had full potential to tread. This road taken was the application to pitch in Pakistan’s first ever business reality show, in front of a panel of most distinguished, recognized, and successful businessmen of our industry, for an amount of 1 crore (10 Million) Rupees.
Daastan’s Delegation:
For most just the introduction of the TV show, with its intimidating numbers and seemingly very hard to impress investors, would be enough to faze them and make them reconsider trying their luck. For our team, it was that very thing which lit the fire that was to guide us through all that was to come. And so, after successfully clearing the ‘audition’ for the final pitch, team Daastan made its way to Lahore for the final showdown. The delegation that was to pitch on TV consisted of Waneeza Zaheer – a senior designer at Daastan passionate about literature and fully dedicated to helping Daastan scale newer and higher heights – and Syed Ommer Amer, the founder of the company, who requires no introduction except one: he is a force to be reckoned with, especially where his dreams and the future of literary industry are concerned.
Mr. Naeem Zamindar (middle), with Mr. Syed Ommer Amer (left) and Ms. Waneeza Zaheer (right)
The Pitch that Lead to the Win:
The wait for the final presentation lasted all day, with the pitch itself lasting more than half an hour. The team received commendation and applause from most of the investors present, which included Salim Ghauri, CEO Netsol, who especially praised Ommer’s speaking abilities, and Rabeel Warraich who mentioned how the team’s ready responses to all the questions posed were a pleasant surprise. Three out of four businessmen present did not step up to invest, however their space was filled in by Mr. Naeem Zamindar, CEO Acumen Pakistan and Chairman, Pakistan Board of Investment, when he offered 25,000 USD in return for 20% equity, and an unlimited amount of support to help breakthrough any ceiling Daastan might encounter. The team was able to negotiate it down to 15%, and the deal was celebrated.
Daastan scores an investment of 25,000 USD on Idea Croron Ka
In the wake of the success of the first two seasons of Daastan’s signature story writing competition “The Stories Untold”, one of which landed the team a fund of significant enough amount to bring the shortlisted authors of the competition to print, Daastan launched the third magical (pun intended) season of The Stories Untold sponsored by Aurochs, in collaboration with Words and Metaphors, during the summer of 2017. It was the team’s plan to continue fueling the fire of literature and encourage the creative ones among the public to squeeze out all they had and a bit more, and spin it into a tale. By continuing to hold the contest biannually, Daastan had uncovered a whole trove of creative writers and word magicians, who kept coming back to participate in the subsequent seasons and dazzled us with their unbounded potential.
Magical Pursuits:
Having addressed the serious and thought-provoking side of literature in the theme of the previous two seasons, the founders of Daastan decided to lighten the mood with a bit of fairy dust and themed the third season of the recurring competition, “Magical Pursuits”. This theme was picked to challenge the wildly imaginative among us, who have the creativity to step out from the door of reality into a world of magic, driven by the author’s self-made laws of the creation present there-in. Daastan made the perfect choice in the selection of the theme, as the literature of Pakistan was severely lacking in this genre, and so the entries poured in.
The Competition:
As proven by the previous competitions, hundreds of authors toiled to be a part of our family. Stories of 4000-6000 words were submitted to us in both English as well as Urdu, and all of them were screened very carefully to filter out the top few. The stories were judged mostly on the basis on the impact they created on the reader, on the writer’s ability to whip up whole plot lines and characters without loopholes, and how closely they stuck to the theme of fantasy. It was a battle of mythical levels, and the results were finally posted a couple weeks after the deadline closed.
Season 3 of Stories Untold, themed “Magical Pursuits”
In Pursuit of the Ultimate Winner:
The top 25 of English stories, and top 10 of Urdu, were thereon assigned to a team lead who acted as mentor and guided their writers to better their stories by having one-on-one sessions with them over 15 days, giving the writers a chance to strengthen their story and improve any mistake they may have made. The result was announced as top 15, followed by top 5 best stories, which trickled down to the undisputed singular winner in each language. The winning stories, True Justice by Naveed Sheharyar Khan and Kahani Jibraeel ki by Sonia Mukhtar were published in print, while the finalists were all published digitally.
Urdu Winner of Stories Untold Season 3
English Winner of Stories Untold Season 3
Want to be a part of the next Stories Untold Competition? Keep an eye out for the updates on our Facebook page!
Since its launch in the fall of 2016, many writers, novelists, readers and literary geeks have cozily nested at Qissa, making it a home for their writings. And it is for all these like-minded fellows that Daastan continually strive to improve the experience of the platform. Each day, we focused on opening our doors in newer and better ways to the public invested in improving their lives by incorporating literature into it. It is with this attitude of constantly bettering the platform and making the experience unlike any our community had ever experienced online before, that we incorporated a search bar, advance analytics of our author’s work, and many such nitty-gritty details. We addressed the issues that arose regarding the reading experience on phone browsers and made it seamless so it was available to all, no matter their mode of access. We also refined the website rating module so the authors could receive constructive criticism as well as due praise related to their works.
Founder, Mr. Syed Ommer Amer, on Qissa
Qissa 2.0:
The second big upgrade that followed, in the same year of its launch, was the incorporation of an in-built editor on the Qissa dashboard that supported not only English but also most of the major regional languages such as Urdu, Pashto, Sindhi, Punjabi etc., which put us ahead of any reading tool available online, enabling us to empower the writers of the languages and reawaken multiple dying literature industries, immortalizing them digitally.
Qissa 3.0 – The Talent Pool:
In the year 2017, our focus was furthering the betterment of the platform. We envisioned to raise it from a simple reading tool and self-publishing platform and introduce a game changing feature – Pakistan’s first creative marketplace that highlighted the professionals from our family in all their glory. The marketplace, otherwise dubbed as the ‘Talent Pool’ contained differently skilled and talented individuals, previously hidden behind the curtain, visible only to the team of Daastan. With Qissa 3.0, they were finally brought out into the open along with their gifts, including their previous writings and work-related history. Any individual or business looking for content solutions, an editor, a digitizer, or any such tailored request related to the industry, could now easily browse among our hand-picked finest, who were updated periodically, and hire them as per their requirements. They could also reach out to us on Daastan to get a quote.
The Finest Editors from the Core Team
Daastan’s Editorial Board
Literary Professionals of the Talent Pool
Always on the Top of its Game:
Near the end of the year, Qissa faced a huge data loss, in which more than 1000 accounts, and 70 books were lost. What followed was weeks of sleepless nights for the team, which eventually led to the restoration of most of the work, as well as the inclusion of a security system so as to ensure no such incident would ever happen again. Qissa not only pulled through, but also came out better.
#IStandWithDaastan
We ran a social media campaign where we recovered more than 70% of our lost data manually through community support. We keep stressing it again and again that we are nothing without the support of our community. Thank you everyone who stepped forward, when we needed you the most.
Having scaled the platform of Qissa to a considerable level, and upgraded it significantly to amp up its technology, Daastan started turning heads in the big communities. Within 3 months of the launch of Qissa, Daastan surpassed 10,000 likes on Facebook, its message reaching the nooks and crannies of Pakistan. With our team members being invited to high level events as speakers, and media coverage that had us tuning to one or another channel on a frequent basis to catch news related to us, it was high time that Daastan and Qissa Self-Publishing received recognition at esteemed platforms.
Connected Pakistan Conference:
The first such acknowledgement came as a nomination for the Best StartUp Award, being held at the Connected Pakistan Conference. The individuals who nominated us for the award remained unspecified, and even our Founder Mr. Syed Ommer Amer was left surprised when he received their invitation for the occasion which was to be held in Comsats, Abbottabad. This was the second time this conference of tech enthusiasts was being held, where dignitaries from various communities were invited and spoke to the crowd present. The highlight of the event was Daastan winning the Best Startup Award in the conference, which the company shared with very few notable startups present within the crowd. The conference was attended by a delegation from Daastan, consisting of Mr. Syed Ommer Amer, Founder and Mr. Nauman Shahid, MD.
Team Daastan comprising of Nauman Shahid (left) and Syed Ommer Amer (right), holding up the Best Startup Award
SATHA Innovation Award:
The second award came from an even more prestigious source. An international firm by the name of South Asian Triple Helix Foundationawarded Daastan a SATHA Innovation Award to applaud the effort that the team had made to help Daastan spread its wings, and the positive impact it had created on the lives of all those associated with the company. Along with being a symbol of hope and home to innovation, Daastan was serving as fuel for the dying embers of the literary industry. The award was received by Syed Ommer Ammer, who was accompanied by Ms. Spugmai Alee Khattak, serving as Literary Critic in Daastan.
After having read the entries of The Stories Untold Season 2 on the theme of “A War Within”, the team of Daastan found themselves incredibly moved because of each of the stories. They wanted to help further market these snippets of reality, to bring bits and pieces of it served as hors d’oeuvres to the readers so as to build their appetite for the main course of the meal – the book – that was to follow. The idea was to make the story penned down more relatable, to humanize the words, and build the audience’s relationship with their writers, helping the readers sense the emotions that ran through the authors as the phrases were put to paper.
Nashist:
The resulting movement that ensued, an innovative and ahead of its time podcast series, was named Nashist. Nashist, an Urdu word, literally translates to a ‘gathering’ or a ‘seated assembly’, and that is the exact effect we wanted to produce. We wanted our readers to come together as one and listen with their hearts while one of their own quoted the books, heavily focusing on the sentiments each word entailed. Each week, one of the top five finalists of The Stories Untold from each language was chosen, and a selection made from among its pages that would draw the listener’s breath away. One of our literary fellows of the debut batch would then narrate the appointed lines, over heavenly music produced by Moonlight Studios. The storytelling was done in such a brilliant manner that it shook the listener’s mind, helping them associate with the writer and empowering the writers by helping them communicate in a much more personal manner with their readers.
A few of the books chosen for the podcast included Across the Line by Abhirun Das, A War Within by Aaina Batool, as well Urdu books like Jahan Ara by Saba Ahmad and Ye Bande Tere Albele Se by Fatima Ambereen. The series was powered by PeaceTech Lab, PeaceTech Pakistan, and Technology for People Initiative, in partnership with The Ancient Souls and Young Women Writers’ Forum.
